Had the pleasure of conducting a workshop titled “Digital Power Tools for Marketers: A Hands-On Session” as part of the one-week Job-Oriented Value-Added Course (JOVAC) organized by the Institute of Business Management GLA University, Mathura.
The workshop was an amazing experience. The students were genuinely interested in improving their digital presence and had a strong desire to learn how to stand out in today’s AI-driven world. We discussed practical ways to present themselves online, the key aspects they should focus on, and how to build a unique identity in the digital space.
What made this session truly memorable was the way we approached it. Instead of sticking to a fixed agenda, we began by asking the students what they wanted to learn in the session. Their inputs shaped the entire workshop, making it highly interactive and relevant to their needs. This approach led to some fantastic discussions, and the students came up with insightful questions that reflected the challenges they face in building their digital profiles.